I like dirt.
And snow. And water. And writing about all of these things as they relate to being human in the outdoors.
Copywriting has changed. People are ad-savvy, thanks to the thousands of messages they see every day on the internet. That’s why it’s important to be real, tell (diverse!) stories, and get ‘em right in the feels. That’s what I can help you do better.
I stepped onto this emotional rollercoaster called writing over a decade ago when I started freelancing for the local newspaper at Sun Peaks Resort (which I consider my hometown). I actually grew up near Wells Gray Provincial Park—go there if you like waterfalls. I learned how to snowboard on a volunteer-run t-bar hill (the t-bar lifted me off the ground and dragged me up the hill on many occasions). Since the Sun Peaks days, I’ve freelanced for other newspapers, blogs, and magazines, and written copy and led digital strategies for businesses and non-profits from all over the world (thanks internet!).
But, what can I do for you?
Here are some ideas:
Write product descriptions that make people smile (and want to click buy now).
Contribute compelling copy to your catalogue, brochure, or magazine.
Help you with your email marketing strategy and write all your emails!
Tell stories on social media (here’s how I tell mine on Instagram). I’ll even cover your live events.
Write video scripts and ads.
Work on your content marketing strategy and all the little bits and pieces that are part of it.
Are you into this? Send me an email: email@example.com
Check out some of my work
I tested Deuter’s AViANT Access SL Pro 65 travel bag set on a camping, hiking, and mountain biking trip of British Columbia’s Interior region. This involved a 2-page write-up and taking photos and videos for consideration on Deuter/ROI Recreation’s social networks. See more of the photos on Instagram.
I helped this amazing bike tour company devise a seasonal marketing plan, planned, wrote, and photographed for social media, and supported marketing and creative for a season-end bike sale event.
Activities are much more fun once you find the right group to do them with. In this article for She Explores, I share how to build your own bike group and start touring.
Working on the road requires special planning. Here is my advice, taken from experience working from around the world, campgrounds, and while on a bike tour, to make sure the experience is seamless.
Hear what I have to say about copywriting and content marketing in this interview on Sashka’s podcast.
A while back, I was the multimedia communications specialist at Sierra Club BC. I wrote this piece for our partner, Accent Inns, to promote outdoor recreation.
While I worked at Sierra Club BC, I wrote this piece to increase awareness about increasing oil tanker traffic on British Columbia’s coast.
This is some vintage stuff—rewind to 2010, when I was just learning about the makings of snowboards. Because we all start somewhere…
Easily the cutest things I’ve ever worked on.
I helped with digital marketing and market research for this brand, which makes eco-friendly promotional products out of recycled bike parts.