Plans change. Today I had planned to do a Periscope about a totally different topic, but the day’s events made me change my mind.
It all started out with Facebook. I woke up this morning (at the ripe hour of 9:30 AM—yeah weekends!), and checked out my newsfeed. A story a friend had posted really struck me, partly because I had NO IDEA about his story, and it was a very significant one. It was a “why” story. My friend, who is a manager in the hospitality industry and loves his job very much. He really values exceptional customer service due to his early experiences with airlines.
Then, I rolled out of bed, inspired, had a shower and got ready for my noon lunch date with an ex-colleague I hadn’t seen in a while. Over a beautiful lunch, we got to talking about what she wanted to do with her life. She is particularly passionate about building local, sustainable economies through collaboration and cooperation. She loves being a part of thriving, connected communities.
If that wasn’t enough, I went out for an afternoon caesar with a very good friend of mine, who I’ve known since elementary school. Over our deliciously Canadian cocktails, we got to talking about back-stories. Who were our parents before they became “Mom” and “Dad”?
Walking home from my last social event (to do laundry and this Periscope!), I thought a lot about stories, and particularly about brand stories.
Everyone has a story. What’s yours? If your business doesn’t have a story, it’s probably why no one’s following you.
Why? We connect to stories. We mold them to fit in our lives, and we use them to understand the world we live in. Brand stories are why Starbucks and Apple are so big.
Watch my Periscope on why you need a brand story (and the questions to ask to build yours!).
Get it, got it?
Here are five questions to answer to develop your brand story:
- How did you get to where you are now? What is your back story?
- What are your values and beliefs?
- What problem/s do you solve for your customers?
- What are your customer personas? What do they look like, talk like, act like?
- If your brand was a story character, what would it look like, talk like, and act like?