Pinterest is the cork dream shopping board of the internet. If you’re wondering if you should be on Pinterest, there are a few reasons below that will help you decide.
What’s the point of Pinterest?
Like Instagram, Pinterest is a very visual channel. Users scroll through their homepage or search for specific “pins” that they can add to their own boards, “repinning”, curating often massive libraries around topics of interest. This is important for your business because once someone pins an image to their board, it shows up in the main newsfeed, reaching even more users. This is known as evergreen content, content that keeps working for you with little or no maintenance.
Pinterest users like to shop, and Pinterest is setup in a way that makes it easy for someone to find something they love, share it, and buy it. There are over 100 million users on Pinterest and 85% of them are female. That’s a big potential audience!
Is Pinterest right for my business?
If you don’t already use Pinterest, know that it’s addicting. Pinterest is full of beautiful images for every imaginable thing: recipes, photography, graphic design, baby clothes, pets…it’s crazy, and it’s crazy awesome. Personally, I don’t do a lot of marketing on Pinterest, but I use it to curate design ideas, tips, and vegetarian recipes I want to try. I actually go to Pinterest first when I’m trying to figure out what to make for dinner.
If you create anything, whether it’s pet toys or beautiful websites, Pinterest is where you should be. In one business I did social media marketing for, Pinterest was the second largest social media traffic driver to their website and the numbers were massive. And that was with very little maintenance.
Good photography is key
One scroll through the Pinterest newsfeed and you’ll see that good photos are key to thriving on Pinterest. This is important to consider if you’re considering focusing on Pinterest. Newer smartphones can take beautiful pictures, but you may want to invest in professional photography or graphic design if you’re not so hot with a camera.
A few tips for creating Pinterest optimized images:
- Shoot vertical images. 735px wide by 1102px is a good guideline, though you can make them longer.
- Brand your images. A logo or website link at the bottom of the image is a great idea to watermark the image. Users are able to change the image description, and your image could end up getting shared all over without any recognition that it’s yours.
- Images with text on them do well. If you’re using an image to promote a blog post, overlay the blog title using Canva or Photoshop.
No. Hashtags don’t work on Pinterest like they do on other channels. Instead, ensure keywords are in your titles and descriptions so they show up when searched, but don’t put the “#” in front of them.
I recommend short descriptions, though you will see some podcasters including their show notes and mini blogs in the pin descriptions. I find them hard to read. Try both and see what works for you.
Schedule and measure
To get the most out of Pinterest, schedule pins ahead of time instead of posting a whole bunch at once. Use a program like Tailwind (free for up to 100 pins per month & also available through Hootsuite) to schedule 1-3 posts per day. Tailwind will even schedule your pins for you based on optimized times and days.
Use Pinterest’s analytics suite and Google analytics to measure how well your pins are performing. You may see some boards or types of pins perform better than others. Continue with more of those.
If you setup a business account, you can also look into doing things like rich pins, though you’ll likely need your website developer to help set it all up.
Three things to remember for every pin
- Link everything back to your website. If you have an ecommerce site, then link back to purchase pages. Otherwise, link back to key areas on your website that relate to that pin. You can also pin videos!
- Crop/resize your image based on the guideline above so that your image stands out on Pinterest.
- Create boards for your content, and pin other people’s content as well. They’ll notice!
Here are some more tips on how to use Pinterest for your creative business.
Pinterest can be a great website traffic driver, and an excellent way to maximize effort compared to other social media channels. If you’re wondering whether Pinterest is right for your business, it probably is if you have the materials and content to share.