Vulnerability and authenticity are hot topics right now. After being bombarded for decades by advertising, faceless corporations, and now social media marketing, people are looking for REAL.
People want to connect and support authentic brands that represent their values and beliefs. Even more, people are looking for purpose-driven brands, like Toms Shoes, who give away a pair of shoes for every pair sold.
If you’re an entrepreneur starting out, or a business or organization that is trying to “find itself” and rebrand, then I’ve got just the thing for you: advice from smart women helping people just like you build brands and businesses people love.
From November 16 to 26, 2015 hear these women, and others, talk their walk at the free Authentic Branding Summit.
Five Authentic Branding Tips from 5 Branding Babes
Your story is not what defines you. Your story only shows how powerful you are
“Go back and look for the wins and what you have overcome. It is so easy to get lost in the pain and thinking of something happening TO you. At first it seems surely like this, but you are powerful enough to go and grab this which has taught you how to be more courageous, how to cultivate your values and how to move forward. Look for the gold and leave the ash in the past – it will blow away.”
Ellie Isacs, VI Design and organizer of the Authentic Branding Summit.
Your personality matters
“As a business owner, you represent your business with your personality. You are a unique personality. Doing business your style in a saturated market is how you differentiate from others, and it is also a way to connect with your target audience. People want to do business with other people and they trust real people more than anonymous companies. Your personal brand is the first impression the (online) world gets of you. Remember, you as the person running your business are the best marketing asset for yourself because you represent it with everything you are! Make the best of it and don’t hide away behind a brand that is not you.”
Isabella von Philippovich, Business with Personality.
“True style comes from within. We need to tap inside to discover it.”
Sharon Haver, Focus on Style.
Stand up and take ownership of your brand
“To be a true leader in business you must learn and know when to blend in and fit in and have the courage to stand out . . . You are a brand, we all are, but so many of us are reluctant to stand out as who we really are. In business, you are a leader and leaders need to take the stage. Take ownership of your Personal Brand and Marketing strategy or others will do it for you.”
Listen to your heart
“So often we get caught up in the small details, we focus so much on what needs to be done that we lose sight of why we are creating a brand in the first place. Spend time connecting to your heart and your true self by meditation or some silent time. Feeling calm from the inside out creates clarity, focus and a higher awareness of how to inject the real you into your brand.”
Let your personality shine
“Do you love laughing or smiling? Are you fun and spontaneous to be around? Then let it show in your brand, through elements such as: your visuals, your headline, your writing, your emails, your offers, darn it! Even in your social media posts Empower your credibility with an unforgettable brand. Booyah!”
Sashka Hanna-Rappl, BrandSashka
If you’re stuck, “F-it”
“Don’t let perfectionism and what others are doing stand in your way of letting people see who you are. More than anything, people want ‘real’, and somewhere out there someone needs what only you can offer.”
Me, Rikki Ayers.
That’s right, I’m a guest speaker at the upcoming Authentic Branding Summit, along with these amazing women who have inspired me to share my own story of unleashing my own creativity and developing that into a brand that truly represents me.
The Authentic Branding Summit is totally free. You won’t want to miss it, and I’m not just saying that because I really want you to check it out. This summit came about organically, and it has been such an amazing experience connecting with women who are doing similar, but not the same, work as I am. This TOTALLY attests to how we all have a unique angle and serve others in our unique ways.
Learn from people who are living their truth and get all kinds of great tips and freebies to help you live yours.