If you create, then you should be sharing your creations on Pinterest. This photo-focused social media channel is perfect for showing off your work, connecting with customers and building collaborative relationships.
Pinterest has a huge online communities (Pinterest = 70 million+ users), and while it may not rival Facebook (yet), it’s perfectly suited to beautiful objects and photographs, and in my opinion it takes a lot less work, and money, to get found.
If you’re a creator and you’re not on Pinterest, how on earth do you source inspiration! Just kidding, you probably get it from real life, and like, nature and stuff. Pinterest is one, if not my absolute, favourite social media channel for three reasons:
Content is evergreen
Evergreen is a silly jargon word social media nerds like me use to describe content that people continue to see over and over again. In Pinterest terms, whenever someone re-pins your pin (details on Pinterest terms in a moment), your work shows up on the newsfeed again. Typically, on a site like Facebook your content is “dead” after a couple of hours, usually even less. This means that if you have a really awesome photo of one of your products, it will continue to get shared and pinned for days, weeks, months even!
It will drive traffic to your website
You can add links to your pins and send people interested in your work directly to your website. If you have an ecommerce site, you can send people directly to purchase. You can also just add your website homepage to any pin. If people want to learn more about you, they can click right through.
Pinterest rewards good work
Share crappy images and it’s likely no or few people will look at them. In this sense, Pinterest rewards people who put the extra effort in to make their work look great. So take some time to be creative with your product photography, edit your images, or hire a professional photographer. You don’t need a fancy camera—an iPhone is perfectly suitable, but do consider framing, backdrops, lighting, etc. More on that in a bit.
How to use Pinterest
Head to the Pinterest website and sign up for an account (it’s free!). Complete your profile first. Choose a good profile image, either a logo, photo of one of your feature pieces, custom graphic or a good quality head shot.
Then, sort through your photography and any other images you’d like to add to your Pinterest site. Decide how you will categorize them (ie: silver jewelry, gold jewelry, wedding rings, etc.) and then create “boards” in Pinterest to upload the images to.
Uploaded images are called “pins” and you “pin” or “re-pin” pins to boards. Just like a big corkboard collection of all your favourite photos.
Images can be any size, though you should aim to upload something at least 600px wide and 900px tall. Here’s an image size guide on one of my favourite social media news sites, Social Media Examiner. If you don’t have Photoshop or photo editing software, use Canva (free!).
You can also download the Pinterest browser button so you can pin images directly from your website.
When you upload images, be sure to add a description. Use common keywords in your description to help people find your pins. “Wedding rings”, “gold ring”, and “diamond ring” are all keywords. One way to test this when you’re getting started is to type words into the Pinterest search that you think your customers would use. Does it bring up work similar to yours? Then you’re a go.
Along with your description, make sure you add a link to your website, preferably a page that is relevant to the piece your posting. If you don’t have an ecommerce site, then just use your homepage.
How often should I post?
When you’re getting started, you’ll have tons of content to upload and you may be eager to get it all up at once. Be a little patient, and aim for 3-10 pins per day if you have lots. Spread it out so that instead of flooding the newsfeed with one batch of images, you have a handful going up regularly, which keeps people seeing your content more often. I use Tailwind (free trial, but only $20 a month) with Hootsuite to schedule my pins. In fact, Tailwind even has a suggested calendar to help you target the most effective times to pin.
What else should I do on Pinterest?
Let Pinterest be a source of inspiration for you and your followers. Create boards for things you’re interested in and that are relative to your business. For example, if you’re into photography, then create other boards for different types of photography, vintage cameras, photography tips, etc. Re-pin from other people’s boards and share the love! Don’t be afraid to comment, either.
Keep an eye on your Pinterest analytics. You need a business account for this, but if you really want to see how people are connecting with your work and how much traffic it’s sending to your site, you’ll want this. You can see who is re-pinning your content, what else they’re interested in, what pins are most popular, etc. Would a video blog on Pinterest analytics be useful for you? If so, let me know in the comments!
Look into rich pins. Rich pins allow you to embed more information into the pin. I love recipe pins where the entire recipe is listed below the image in a way that is easy to read and follow. You may want a website developer to help you with this as it requires you to adjust some code.
A quick word on photography again
Good quality photography is key for Pinterest. While you don’t necessarily need to be a professional photographer, take some time to make your photos beautiful. Here are four quick tips for good photos:
- Make sure your photo is in focus. Blurry pictures won’t cut it. Take another shot. Try using a tripod or solid surface to set your camera on to avoid shaking.
- Use good lighting. Natural lighting is preffered. I often shoot photos on my living room floor by my big patio window because I get lots of good, natural light. If you’re using lights, make sure they’re not coming from all different directions (casting weird shadows) or lights that cast a yellow or blue light as this will throw off your product’s natural colour.
- Get creative. Instead of shooting your product on a plain background like your table or against an off-white wall, put your product in a scene using props (second hand stores and crafting stores are gold-mines for interesting props), or shoot outdoors. If you sell jewelry or clothing, shoot your items on models (can be your pretty best friend!). Show how people can use your items or evoke how they’ll feel when they wear, use, or view them.
- Include a watermark or your logo. Things can get a little crazy when people don’t know about copyright rules or how to use Pinterest properly. I suggest including your logo, or even just your signature, name or website link, very small near one corner of your photograph. This ensures that that mark shows up every time someone re-pins or downloads your photo. You can add this in Canva or Photoshop.
And lastly, can I advertise?
Yes, you can advertise on Pinterest. If you’re finding that Pinterest is driving a lot of traffic to your website, or you would like to experiment boosting your profile, then promote a pin. I don’t suggest spending a lot on ads here when you’re starting out, but if you’re considering running a special or a marketing campaign, definitely keep Pinterest ads in mind.
OK, get pinning!
Let me know in the comments if this was helpful or if there’s anything else you’d like to know about Pinterest.