Great copywriting is much more than words on a page
"You transformed my about page from alright/borderline boring to exciting and packing a punch!" - Gina (The Brief Marketer)
Great copywriting MOVES people.
Whoever told you nobody reads anymore has been drinking too much internet marketing kool-aid. The truth is that a lot of digital content just isn't worth reading. Who wants to read through a page of complicated sentences, buzzwords, and jargon?
Not your customers.
People are in a hurry, sure. But, they're also shopping around. If you understand what your customers want to know, give it to them. Don't make them fish around for it, try to decipher it, or go crosseyed with boredom reading it. Clear language (with personality!) that responds to your clients and customers' desires is what moves them to take action. Leave the games to Nintendo.
The #1 error in most people's copy is this: it's not customer-focused
I have nearly 10 years of professional writing experience, a degree in professional communications, and a clear and distinct voice...but what does that do for you?
Well, it tells you I probably know how to write a paragraph, but you've already read this far so you didn't need me to point that out. However, when I tell you that I've helped life coaches, green energy businesses, non-profits, health and wellness professionals, and medical technology companies improve how they connect with their audiences through strategic copywriting that clearly communicates their brand, vision, and benefits, you get a better idea of how I can help you.
See what I did there? I made it about you. Because, at the end of the day, that's why I'm here, doing what I'm doing - helping business owners and non-profit organizations stand out above the monotony of meaningless terms, overly technical content, and self-centred copy. My guess is that you're in business to help others too.
Rikki Ayers, Be Rad Media
- Website content
- Email copywriting
- Case studies and other long-form content
- Blog posts
- Press releases
- Brochure and pamphlet content
- Social media content
- Cover letters
My writing style & strengths
For the most part, I write how I talk. When I created Be Rad Media, I set out to write copy that was practical, no-BS, succinct, entertaining, and for people who are tired of fluffy, or adversely, overly complex copy.
I'm particularly skilled at taking really complicated topics (or people!) and making that same information more accessible to the average reader. I have experience writing for environmental and social services nonprofits, technology companies, financial services, and other B2B and B2C organizations. If you're in the business of changing lives, let's work together.