Copywriting that makes you yell, "Hell, yeah!"
You transformed my about page from alright/borderline boring to exciting and packing a punch!" - Gina (The Brief Marketer)
Great copywriting MOVES people.
Whoever told you nobody reads anymore has been drinking too much internet marketing kool-aid. The truth is that a lot of digital content just isn't worth reading. Who wants to read through a page of complicated sentences, buzzwords, and jargon?
Not your customers.
The #1 error in most people's copy is this: it doesn't focus on the reader.
People don't respond to facts (ahem...climate change). They respond to stories and emotions—things that directly affect them.
Let's clear out the clutter and highlight your main message, so that as soon as someone clicks on to your website they know what you do and how you can help them. You don't need to be clever, brash, or flashy to get attention. You need to be clear. That's when people take notice.
Rikki Ayers, Be Rad Media
- Website content
- Email copywriting
- Case studies and other long-form content
- Blog posts
- Press releases
- Brochure and pamphlet content
- Social media content
- Cover letters
My writing style & strengths
For the most part, I write how I talk. When I created Be Rad Media, I set out to write copy that was practical, no-BS, succinct, entertaining, and for people who are tired of fluffy, or adversely, overly complex copy.
I'm particularly skilled at taking really complicated topics (or people!) and making that same information more accessible to the average reader. I have experience writing for environmental and social services nonprofits, technology companies, financial services, and other B2B and B2C organizations. If you're in the business of changing lives, let's work together.
But hey, don't take my word for it . . .
Ashley P.Writer & Blogger with Proactive Health Solutions and Redliner
There aren’t words to describe how incredible Rikki has been to work with. She has been able to pick up all loose ends and provide substantial help and guidance at a critical time in my life both personally and professionally. She is timely, concise, accurate, and does thorough research. She has an innate interest and passion for health, wellness, and the complexities within the industry which gives her an edge to provide work that is a strong demonstration of such. I would highly recommend her, you won’t be disappointed.
Just wanted to say a huge thank you for your copy review. You were definitely able to point out things that I haven't noticed before- and I think the revisions you made significantly improved my copy! I would recommend your services to every entrepreneur 🙂
Rikki reviewed my About Page and, boy, was it eye opening! You know the problem. We all know what we MEAN to say, but sometimes it doesn’t come across to others the exact way we intended. Rikki provided clear, thoughtful and spot-on feedback on the content of my page, with a great reminder of something I had completely overlooked. I would highly recommend getting Rikki’s eyes on your website copy!