There’s no doubt about it, videos are a must if you’re breaking into the online world of business. With the extensive amount of paid and free resources out there, the technical aspects of this grand marketing technique could be easily mastered. All it takes is a bit of research or signing up for a course on the matter.
However, there is a huge elephant in the room that is seldom acknowledged- you might even know him. He is the one loudly trumpeting “but what if I don’t have the confidence to get in front of the camera?”.
It turns out that hitting record doesn’t just require technological tools, but also a deep sense of confidence to go along with them.
You might be able to invest thousands of dollars in swanky equipment, but if you can’t learn to cope with fears, bypass insecurities, handle criticism, combat procrastination, and banish perfectionism your investment could turn into waste and disappointment.
As someone who once lacked confidence in many areas, I know this list may sound far-fetched, but I can attest that it is totally achievable.
There are three important factors that can help us win these battles and turn this hefty boulder into a climbable mountain.
It is imperative to dig deep and find out where our camera insecurities are coming from. The only way to change our self-perspective is by being aware of our false thought patterns. Awareness also comes into play when attempting to beat procrastination. If we don’t know why we are leaving things for the last second (or for never) we can’t stop doing this. The process of becoming conscious of our behaviors can be as simple as asking ourselves questions, or as profound as working with a coach. For starters, you can ask yourself something like ‘why am I leaving this task for the last second?’ or ‘why am I feeling like this about myself?’.
Our next step is to identify the root of our desire for making videos. The trick here is to reveal our purpose-driven and passion-igniting desires. The reasoning cannot simply be to make money or expand your business, there has to be a burning flame. Because passion beats fear 99% of the time. Focusing on your ultimate mission is one of the most cherished propellers into feeling confident enough to record a video. Discover the purpose you want your video to serve and why, so that when insecurities arise you can be grounded by your passion. After all, your projects are likely not only about you, but something much bigger.
Last but definitely not least, outstanding support is a crucial part of strengthening our camera confidence. To overcome our underlying struggles, we need continuous support, accountability, and insight from a co-pilot. After talking to a number of women with camera insecurities, 80% said that this is what they craved most. I believe this is because we often wake up feeling like women of steel, but can easily wind up self-sabotaging and drifting away from our heroic missions. Whether this support comes in the form of a group of like-minded women or a one-on-one environment, I encourage you to figure out who can help you become the best version of yourself.
Making videos can be a valuable tactic for growing your business, but remember that they have the potential to go far beyond that. Videos are powerful tools that allow you to share your passion with a global audience, and reach the people that need your message most. Don’t let a fear of cameras keep you from realizing your dreams. There is no longer an elephant, but rather your confidence trumpeting- yes, you can!
Barbara Iuliano is a certified life and confidence coach, currently studying Mind-Body Transformational Psychology at the Southwest Institute of Healing Arts.
As the founder of her coaching practice Starland Coaching, Barbara empowers women like herself to lead the lives they always dreamed of but never thought possible.
She recently embarked on a mission to help female entrepreneurs get confident in front of the camera. In her new challenge, The Art of Video Confidence, she helps them bust through insecurities, deal with critics, and overcome perfectionism and procrastination.